Folks that want a-la-carte pricing are going to see themselves paying $20–40/mo or more just for their sports channels, but it’ll be interesting to see if people are going to be more willing to just plug in a non-cable-company DVR into an over-the-air antenna and actually realize just how much programming you can get for free on HD feeds.

I’m not in a particularly large market, but with a halfway decent antenna I can get over 35 over-the-air channels; I just need to get a DVR plugged into that TV and see if I can get it all wired up OK. If so, that YouTube Live sports bundle might be the way to go.