That didn’t stop at least one of them (on camera in the extended version of the commercial) claiming to be able to tell the materials and construction were high-quality.

More than anything else, the Payless/Palessi incident wasn’t about branding (which most retail-savvy consumers already understood) but rather about the utterly inane and vapid sensibilities of internet “influencers” who have -zero- clue what they’re talking about, but they take a pretty Instagram picture.

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