Why Vaccine-Resistant Humans Persist

So yeah, here’s 1700 words on why vaccine messaging has tanked

Folks, what we are watching with the resistance to the COVID vaccines is a masterclass in persuasive communication & message processing.

What’s great about it — from a purely academic standpoint — is that we get to witness both the Extended Parallel Processing Model (which appeals to fear) and the Elaboration Likelihood Model (which can often be used to explain political choices) to explain what’s going on.